The ‘Made By You’ campaign celebrates the Converse Chuck Taylor through imagery of worn Chucks, presented as works of art, made by the people who wore them. To amplify the core campaign message Exposure created an artful influencer activation. We collaborated with cultural iconoclast Glenn O’Brien to make a book that shared the stories and sneakers of influential creatives. Contributors included Adam Selman, Eli Reed, Futura, Hanni El-Khatib, Humberto Leon, Jefferson Hack, Leo Fitzpatrick, M.I.A. and Patti Smith. The book sits in the permanent collection of the Costume Institute at the Met Museum.

Credit: Print Producer