We relaunched Boodles British Gin with a global brand campaign. Referencing the butler that the brand was named after we created a series of videos and static assets that then became the basis for brand activations across social, experiential, retail and ads across print, digital and broadcast.

Credit: Digital Producer

Social Media Campaign for Netflix’s Limited Series “Russian Doll” Starting Natasha Lyonne.

Credit: Post Producer

VFX: Greg Jardin

Art Director: Brenna Kraus

Social Campaign and Marketing Shoot Assets for Netflix’s Designated Survivor Starring Kal Penn and Kiefer Sutherland.

Credit: Line Producer + Post Producer

Director: John Morelli

Director of Photography: Jason George

Key Art, Trailer and Social Shoot

Luxury leather goods brand MCM wanted to grow their social audience, while promoting their various products.  We worked with photographer, Sandra Winther, to create a gif series that showcased their range of styles on both men and women.

Credit: Senior Producer

Social Media Campaign for Netflix’s Limited Series “When They See Us” Directed by Ava Duvernay about the men known as the Central Park 5.

Credit: Post Producer

Director: Greg Jardin

Art Director: Monchaya Ngaolertloy

Lead Editor: Matt Delamater

We created a seasonal global campaign for Reebok Classics that pictured youth tribes and celebrities in photography shot by Danielle Levitt. Still imagery was supported with brand content that populated social media channels and ads were translated adapted and translated into multiple languages for use around the world.

Credit: Associate Producer; Post Producer

LVMH owned premium whisky, Ardbeg, wanted us to produce a photography series that spoke to the their Scottish heritage. We commissioned photographer, Alex Tefler, to go to the iconic Inner Hebridean island of Islay, and to capture the essence of the island and Ardbeg itself.

Credit: Senior Producer

One marathon. One watch. Many stories. Through the eyes of eight influencers — each on their way to the New York City Marathon — we showed consumers how the TAG Heuer Connected Watch was integral not only to the marathon training process in which runners push themselves into the best physical shape of their lives, but also to universal life experiences and moments we all share.

Credit: Senior Producer

The ‘Made By You’ campaign celebrates the Converse Chuck Taylor through imagery of worn Chucks, presented as works of art, made by the people who wore them. To amplify the core campaign message Exposure created an artful influencer activation. We collaborated with cultural iconoclast Glenn O’Brien to make a book that shared the stories and sneakers of influential creatives. Contributors included Adam Selman, Eli Reed, Futura, Hanni El-Khatib, Humberto Leon, Jefferson Hack, Leo Fitzpatrick, M.I.A. and Patti Smith. The book sits in the permanent collection of the Costume Institute at the Met Museum.

Credit: Print Producer

Today's modern gentleman strive to out perform in every aspect of their lives. They have a daily routine, products they rely on, and a point of view on how to reach the next level. When they reach their peak performance depends on the time of day, which is different for everyone.  With this in mind, Havas and GQ partnered to co-produce content that followed the stories of three influencers as they use fragrance to fuel their peak moment.

Credit: Senior Producer

Moet Imperial has a rich in heritage as the champagne of success & glamour since 1743. Moet & Chandon commissioned Cake group to create images of Moet & Chandon consumption occasions that fell outside their core selling opportunities (Weddings and EOY).

Credit: Senior Producer

One App, Sixteen Essences, Three Photographers. In the LG Signature Analyzer App, consumers answered 10 questions to determine which of sixteen signature/essence pairs was their own. We grouped the essence/signature pairs into three larger categories (compassion, ambition and energy) and tapped three major photographers to create a photographic style for each of the groupings.

For three days in Rockefeller Center, we asked visitors to the LG Signature Gallery pop-up to use the Analyzer App. Once they received their essence/signature pair, they were ushered to a premium photo session with the star photographer assigned to their traits.

Beyond Rockefeller Plaza, we turned the captured portraits into a series of social ads for the LG Signature Analyzer App. Each ad was targeted at a consumer group that matched the featured essence/signature pair (for example, sport enthusiasts received ads featuring portraits from the energy grouping).  

Credit: Senior Producer

Volvo cars don't just bring you places, they unlock what really matters—the people and places that make up and give meaning to our lives—and they open up the possibility for us to change our world. To demonstrate this, we created a series of videos highlighting the stories of five "every day" Volvo owners who are, each in their own unique way, unlocking what really matters for both themselves and their wider communities.

Credit: Senior Producer

MCM Worldwide asked us to create a content initiative that would not only promote their 2015 Holiday collection, but would also actively drive traffic to their website. So, we created an interactive, "shoppable" holiday video that linked directly to mcmworldwide.com and amplified its reach using social assets. 

Credit: Senior Producer

Bushmills Whiskey is all about having passion and pushing boundaries. To celebrate their independent spirit, we highlighted innovators who had forged their own unorthodox path, whether that path led them to create pins, make barrels or paint walls across the world.

It’s tough to know how much your minor changes can affect the planet on a larger scale. Throughout Earth Week, NBCUniversal shared, through videos, infographics and branded collateral how each of us can make a impact.

Credit: Senior Producer, Co-Director

Fine artist Tobias Rehberger partnered with MCM Worldwide to design a capsule collection in honor of the brand's 40th anniversary. With a stronghold in Europe and Asia, the brand needed to define it's position in the American market. So, we identified their American consumer — a group we called The Expressives — and, for them, we created two initiatives designed to increase awareness of MCM and of the 40th anniversary collaboration with Tobias. 

Credit: Senior Producer

In every home, light is vital. In nudges you out of bed in the morning. Guides you throughout the day. Soothes you to sleep at night. And yet, it often goes unnoticed. Through short, stop frame animations we captured different bedside vignettes to show how Hue is an essential for any morning or nighttime ritual.

Credit: Senior Producer

Briefed to create a brand awareness campaign for Kangol we created an online destination for independent global music and content called Radio Kangol. The Radio Kangol website housed 60 hours of free music licensed from 10 independent labels. 

Tasked with making content to celebrate the launch of their limited edition graduation gift box, Havas came up with the concept to shoot a slow motion video of the bottles surrounded by the hats that topped the gift box.  Video and still photography was concepted, shot and delivered within 2 weeks of briefing.

Credit: Senior Producer