Today's modern gentleman strive to out perform in every aspect of their lives. They have a daily routine, products they rely on, and a point of view on how to reach the next level. When they reach their peak performance depends on the time of day, which is different for everyone.  With this in mind, Havas and GQ partnered to co-produce content that followed the stories of three influencers as they use fragrance to fuel their peak moment.

Credit: Senior Producer